Is a Master’s Degree in Business Intelligence a Good Career?


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To gain a competitive edge over the competitors, almost all the industries are leveraging the services of predictive analysis to succeed in these contemporary times. A master’s degree in business intelligence provides familiarity to develop competence in predictive analytics so that you can discover the innovative tools that are available in the industry and hone your skills in the science of decision making. This course is designed to produce qualified leaders with great business intelligence.

Read on to explore the various career opportunities that can be availed after pursuing a master’s in business intelligence and embark on a journey to become a future leader.

Master’s Degree in Business Intelligence

1. Data Scientist

Data scientists use machine learning techniques to perform data mining processes to optimize selected features and to build classifiers. They deal as a representative of their company with third-party sources and perform additional analysis to present results in a systematic way.

They undertake the innovative methods of data collection to generate automated anomaly detection systems. They create analytic systems to maintain constant performance by sorting and processing data integrity for data analysis. Data scientists possess a great knowledge of applied statistical skills including regression, statistical testing, distributions, analysis, mathematical, and other related to it.

[Read: How to Start Coding from Beginning? ]

2. Quantitative Analyst

A quantitative analyst uses quantitative methods to assist companies to make strategic financial decisions.

Quantitative analysts are in high demand with trading positions to identify profitable investment opportunities and to evaluate the risk. They even develop computer software to evaluate the financial data for profitable investing models. This job role is disproportionately concentrated into large investment and banking sectors.

3. Business Analyst

The professionals in this job role work for the improvement of the process that analyses the structure of a business and to identify problems using data modelling techniques.

They oversee the implementation of new technology and systems to formulate ways to improve the business based on their extensive research.

They persuade stakeholders to organize different workshops and training sessions to educate the staff on elucidating the benefits of new technology and strategies.

[ Read: 10 Career Benefits of Doing an MBA Degree ]

4. Business Consultant

Business consultants advise the senior management throughout the consultation process by determining business needs and identifying the key weaknesses in the system.

They analyse and assess the business procedures and practices by tracking the effectiveness of a project. Compiling research findings and recommendations to develop detailed project plans for providing guidance when problematic situations arise.

5. Marketing Analyst

The professionals in this job role analyse the customer intent and sales funnels by measuring the performance of offline and online campaigns. They report on website traffic, marketing leads social media engagement and conversion rates. They research and track consumer behaviour, advertising costs, and exploring the market trends for potential business strategies.

This career path requires an unflappable work ethic and an ironclad commitment to succeed as the salaries are also very lucrative in this domain. A Master’s degree in business intelligence can help you to get hired in challenging roles in this domain. So, don’t waste your time and sign up now.

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